Portal Login:
  • Clients
  • Providers
  • Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer
    Portal Login:
  • Clients
  • Providers
  • About MCN
  • Careers
  • MCNTalk
  • Contact Us

MCN | Medical Consultants Network

The Power of a Second Look

  • Services
    • Independent Medical Examinations
    • Medical Peer Reviews
    • Bill Review Services
    • Utilization Reviews
  • Expertise
    • Short and Long-Term Disability
    • Workers’ Compensation
    • Auto/PIP/Casualty/Liability
    • Independent Review Organization Services
  • For Clients
  • For Providers
  • Your Exam
    • About Your Exam
    • About Your External Review
    • Contact & Scheduling
  • Schedule Now
  • About MCN
  • MCNTalk
  • Careers
  • Contact Us

MCNTalk
News, Insights & Opinions

Home / MCNTalk / Bloomberg's Large-soda Ban: Behavioral Economics in Action

August 14, 2012

Bloomberg’s Large-soda Ban: Behavioral Economics in Action

Bloomberg’s Large-Soda Ban would prohibit restaurants, delis, sports arenas, movie theaters, and food carts from selling any soft drinks larger than sixteen ounces.

This interesting piece from the financial column of The New Yorker magazine describes an example of behavioral economics in action. The article, “The Economics of Michael Bloomberg’s Large-Soda Ban,”makes the argument that the proposed ban in New York on cups of soda larger than 16 ounces may work by setting and altering expectations of the drinkers. It describes how choices can be framed by the supplier, and in so doing, alter behaviors and consumption.

The article states, “Bloomberg’s proposal makes clever use of what economists call ‘default bias.’ If you offer a choice in which one option is seen as a default, most people go for that default… The soda ban makes sixteen ounces or less the default option for soda drinkers; if they want more, they’ll have to make an extra effort.”

Consider how we are all susceptible to being economically manipulated to buy, by the claim that an item is on sale, and the many other ways that how we view a choice is impacted by the context.  Read More…

47.608945-122.332015

Share this:

  • Twitter
  • Email
  • More
  • Facebook
  • Reddit
  • Print

Tagged: Legal Issues, Lifestyle and habits Leave a Comment

Previous Post
Next Post

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Posts

  • The Quality Divide: What Makes a Quality IME Physician?
  • The Quality Divide: Is Your Vendor Driving IME Excellence?
  • The Quality Divide: When and How to Request an IME?
  • April Clinic Calendars Are Available
  • MCN’s Client Portal Login Page is Changing

Archives

Footer


  • Twitter
  • LinkedIn

Quick Links

  • Services
  • Expertise
  • About MCN
  • Careers

Division Headquarters

MCN
1200 5th Ave., Ste. 650
Seattle, WA 98101

See all offices

Email Us

General Inquiries: info@mcn.com
Sales & Marketing: marketing@mcn.com

Call Us

206.343.6100
800.248.6269

© Copyright 2023 Mitchell International, Inc. All Rights Reserved.

  • Privacy Policy
  • Sitemap